Loonatic Productions Brand Activation,
Web design
Client
Loonatic Productions is by Raj Maitra, a friend and creative partner to the Studio. Loonatic offers music and composition services, sound mixing, mastering, and visual production.
Project
The Studio art directed a brand activation for Loonatic Productions.
Taylor designed and built a loon sculpture with Raj’s father Omal. The sculpture was a part of the annual Maitra Halloween installation. Today the loon stands as a mascot for the Loonatic Productions brand and grew into an attraction in Raj’s neighborhood to be featured in newsletters, local political support, and as a pinned attraction on Google Maps.
The statue drawings were developed into custom illustration and branding for the Loonatic Productions website and marketing.
Team
Taylor Lahey
Art direction, illustration, web design
Omal Maitra
Production, statue technition, Raj’s father
Raj Maitra
Web development
Molly Hoopingarner
Prouction Assistant
Drawings
Loon Sculpture Process
Loon Installation
Loon Sculpture in Media
Website Compositions
